ROI, an English accronym which refers to Return on Investment, is a financial metric that is based on the relationship between money earned and money invested in a specific strategy. This metric is widely used in the digital marketing industry to evaluate the investment made in campaigns. Understanding what ROI is about is one of …
If you use the Internet to promote sales, you have most likely come across the term Outbound Marketing. For a company to sell, it has to define how it is going to capture customers. In this regard, there are basically two options, which are Outbound Marketing and Inbound Marketing. In this article, we will …
What is Outbound Marketing and why it is essential for your business? Leia mais »
Anyone who works in marketing and sales knows the importance of monitoring the performance of the strategies. After all, figuring out what works best for your business means increasing conversions and profit margin. The NPS, or Net Promoter Score, is one of the main indicators of customer satisfaction. In this article we will explain what …
Whats is Net Promoter Score and why this number is important for your business? Leia mais »
Today, consumers are increasingly online, but in addition, they probably use their smartphone more and more. The growth of Internet accesses via cell phone has grown a lot in the last decade, further driving new consumer behavior, especially after the pandemic. Mobile marketing is one of the marketing strategies that helps taking advantage of this …
Attract the right person and convert them into a customer. Inbound Marketing can be translated into Portuguese as Attraction Marketing, and the reason is the main goal of this technique. A recently invented strategy that serves as a magnet to magnetize the right audience, increasing the chances of conversion and sales. Check out this article …
The CSAT or Customer Satisfaction Score is a key metric for the sales industry. After all, the indicators in this area are fundamental to understand what is working in the strategy, to discover what needs to be improved, and also to offer training and qualification to optimize interactions with your audience. Below you will find …
What is Customer Satisfaction Score (CSAT) and how important is this number Leia mais »
Businesses have deployed chatbots for years, but changing consumer needs and demands are making most bots a thing of the past, particularly for customer experience departments. 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. The pressure on companies to deliver personalized interactions is huge but the …
Personalization Key to Unlocking the Potential of Messaging Platforms Leia mais »
The WhatsApp service has been a strategy increasingly used by companies in a wide variety of niches. With quick answers and the opportunity to bring prospects closer to the business, the application is one of the darlings of those who work with sales, whether they are e-commerce or “physical” sales, to generate more results or …
Does the customer really want to know about your products? In the middle of the information age people may be looking for different relationships with brands, and this is precisely why customer experience is gaining more and more visibility. In this way, the sales sector has developed new perspectives to ensure the success and also …
Whats is Customer Experience (CX) and why it is so important for you and your business? Leia mais »
Investing in strategies and trends to create good experiences for your customers is essential to boost the results obtained by your company’s various sales channels. This means that valuing the relationship with the consumer contributes to increase revenue and lead to the loyalty of your audience. There are several strategies that can be used for …
The importance of customer relationship management Leia mais »
