Black Friday is one of the most anticipated shopping events of the year, in numerous countries. The traditional North American date always takes place in November, right after Thanksgiving, opening the shopping season for Christmas. In Brazil, it is no different. On this occasion, retailers release special promotions and discounts to attract the public’s attention …
ROI, an English accronym which refers to Return on Investment, is a financial metric that is based on the relationship between money earned and money invested in a specific strategy. This metric is widely used in the digital marketing industry to evaluate the investment made in campaigns. Understanding what ROI is about is one of …
Investing in strategies and trends to create good experiences for your customers is essential to boost the results obtained by your company’s various sales channels. This means that valuing the relationship with the consumer contributes to increase revenue and lead to the loyalty of your audience. There are several strategies that can be used for …
The importance of customer relationship management Leia mais »
The new profile of post-pandemic customers and their consumption habits Isolation measures, new ways of working, and a host of other transformations caused by the pandemic have given rise to a new type of consumer who no longer needs (or wants) to leave the house to buy. This new paradigm has forced companies to make …
The new profile of post-pandemic customers and their consumption habits Leia mais »
Customers both in Brazil and other countries around the world are increasingly demanding access to the brands they consume. Not only regarding the quality of products and services but also positioning and ways of communicating. In this regard, the best strategy for you to attract and retain clients is to invest in Customer Experience trends, …
Customer Experience: Learn more about it and transform your sales! Leia mais »
With two billion accounts in 180 countries, WhatsApp has become a culture of communication, just like email in past decades. Brazil boasts 118 million WhatsApp users (second only to India) and the application is undoubtedly the preferred communication method of smartphone users, with 96% of Brazilians in agreement! With the practicality and speed of …
How WhatsApp can empower and enable business sales Leia mais »
Need to buy your dog’s food at the neighborhood store? Want to order Friday’s pizza? Need to schedule medical exams? Buying a car or even your new house? Today, you can do all this via WhatsApp and, in some cases, without having to go to a store! Present in 99% of Brazilian smartphones, WhatsApp is …
