Trends for e-commerce 2023: 8 strategies to reach the top The last few years have been intense because of the COVID-19 pandemic, but what should we expect in e-commerce trends in 2023? Falling or continuing evolution? Will the same successful strategies applied between 2020 and 2022 have similar effects? Certainly not. With that in mind, …
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If you use the Internet to promote sales, you have most likely come across the term Outbound Marketing. For a company to sell, it has to define how it is going to capture customers. In this regard, there are basically two options, which are Outbound Marketing and Inbound Marketing. In this article, we will …
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Today, consumers are increasingly online, but in addition, they probably use their smartphone more and more. The growth of Internet accesses via cell phone has grown a lot in the last decade, further driving new consumer behavior, especially after the pandemic. Mobile marketing is one of the marketing strategies that helps taking advantage of this …
Attract the right person and convert them into a customer. Inbound Marketing can be translated into Portuguese as Attraction Marketing, and the reason is the main goal of this technique. A recently invented strategy that serves as a magnet to magnetize the right audience, increasing the chances of conversion and sales. Check out this article …
Knowing how to communicate engagingly with customers is one of the most important strategies to get ahead of competitors! If you’ve read other content here on our blog, you know that we talk a lot about one-to-one communication or individual communication. Whether in a digital or physical environment, competitiveness increases every day and companies must …
