The year 2024 was marked by significant technological advances, especially when it comes to artificial intelligence. However, as cyberspace evolves, so too will fraudulent activity. According to Keeper Security, 92% of IT leaders reported an increase in cyber-attacks compared to 2023.
The report points to various sophisticated methods of hacking into corporate and personal systems, including phishing, malware and ransomware. These methods not only lead to a loss of cyber security, but also affect the credibility of companies.
On messaging channels such as WhatsApp and Telegram, phishing scams will lead to criminal activity in 2024. Criminals use malicious messages to impersonate banks, financial institutions, and providers of essential services such as water, electricity, and telephony. To fool victims, fake websites are created that are nearly identical to the original, increasing the impact of the scams.
These scams include sending fake invoices, registration change notifications, or links to non-existent promotions. According to the Check Point Research (CPR) Threat Intelligence Report, global cyberattacks increased by 75% in Q3 2024 compared to the same period in 2023, with an average of 1,876 attacks per organization using methods such as malware and phishing.
Cybersecurity Strategies for 2025
To address the growing threats, it is imperative that organizations invest in robust cybersecurity measures that integrate organizational culture, best practices, and advanced technologies, such as
Strengthening password security:
The use of password managers ensures unique and strong credentials, reducing vulnerability to attack.
Creating a culture of cybersecurity:
Phishing tests and regular training help employees identify and avoid attacks.
Perform frequent backups:
Maintain backups on physical servers or cloud solutions to protect against data loss from malware attacks.
Proactively monitor channels and platforms:
Deploying advanced messaging application monitoring technologies is essential. These capabilities detect and prevent risks such as the sharing of sensitive data (CPFs, financial information, etc.), protecting both the company and its customers.
How Tuvis can help you
Tuvis is a benchmark in cybersecurity solutions for enterprise messaging applications. Our technologies integrate CRMs and internal systems with platforms such as WhatsApp, enabling not only more efficient customer service, but also fraud prevention and monitoring of sensitive data, increasing digital protection and ensuring trust in customer relationships. In addition to capturing and archiving all interactions directly in your company’s database, it provides greater visibility into the information exchanged while ensuring full compliance with privacy laws and applicable regulations.
Protect your business and strengthen your digital presence with Tuvis in 2025! Contact our team to learn more about our tool.
