The strength of an organization rests on several pillars, and public communication is one of those essential tools to maintain relationships and operations. However, creating an efficient and secure dynamic in the digital age is a constant challenge for every business sector, including public organizations.
The lack of control over interactions facilitates the exchange of confidential data, increasing the risk of data leakage and impacting on the efficiency of internal communications, credibility and transparency of public organizations’ operations.
Improvement in the Efficiency of processes
In Brazil, more than 40 public organizations have participated in digital solutions and refined different activities, such as the digitization of documents and the integration of processes and systems between companies. Among the systems studied in 2023, 21 organizations have implemented tools to maximize public communication through virtual assistants for citizens, speeding up services for the population.
Beyond the official communication channels, these organizations have the perception that messaging applications facilitate external and internal communication, improving the quality of public service. The digital solutions allow processual communication to be carried out electronically, support problem solving and reduce the time of receiving information.
Not only that, but the digital presence of communication channels increases the reach of public information. According to the Digital Global Report, 93.4% of Brazilians (aged between 16 and 64) use WhatsApp on a monthly basis. Of this percentage, 34.3% of the app’s users say it is their favorite social media and use the app several times a day to check personal, business and other interests.
How is the cybersecurity on these platforms?
Like any other company, public organizations are a target for cyber-attackers who want to access and misuse large amounts of data.
With this in mind, it is necessary to consider cybersecurity and find support in technologies that identify fraudulent activities in real time on these communication channels.
With the aim of improving prevention measures on communication channels for public companies and maximizing virtual assistance, tuvis has developed tools to strengthen business operations on messaging apps, with cybersecurity as a pillar. With the tuvis DLP solution, it is possible to detect threats to organizations and minimize the risk of data loss.
The detections occur by way of blocking risky activity by identifying suspicious actions in corporate communications, such as attempts to share sensitive data via WhatsApp.
Tuvis technologies ensure safe and secure communication, giving citizens more confidence and increasing the credibility of public services as they embark on digital transformation.
Check out tuvis digital solutions and find out how technology can help public organizations communicate more effectively with the public.
