In the digital age, companies use technology as a tool to improve performance and market reach. But being in cyberspace also requires attention to existing risks and vulnerabilities, such as data leaks and fraud involving confidential information.
When executives understand that adopting robust digital strategies and preventing cyber-attacks is not only a matter of ethics, but also a matter of profitability and credibility, they are able to keep up with the opportunities presented by technological evolution.
Optimization or privacy: is it possible to have it both ways?
According to a study conducted by the Getúlio Vargas Foundation (FGV), Brazil wasted between R$104 billion and R$174.2 billion on the use of humanized processes in data storage operations, such as initial contact, contract signing, identity authentication, and credit/debit card authorization. In the human resources area alone, hiring processes has cost approximately R$14.6 billion.
However, by implementing structured management systems aimed at protecting sensitive data and optimizing processes, companies can guarantee greater security for the personal data of their customers and consumers. They can increase employee’s efficiency in performing complex tasks, and reduce operating costs.
According to the survey Corporate Integrity in Brazil – Evolution of compliance and good business practices in recent years, conducted in 2022, 73% of the companies surveyed plan to invest or are investing in compliance programs in order to increase revenue, create a safe corporate environment and comply with legislation.
For the respondents, a compliance system is effective in reducing losses, storing data and regularly training employees, as it allows the creation of preventive programs and constant monitoring, ensuring that good business practices are aligned with the credibility and rise of the organization.
Compliance in communication and customer services
With a boost in technology, companies don’t have to choose between humanized service, productivity and security – they can have it all. An effective compliance program for communication channels allows interactions within corporate platforms to be stored, protected, and monitored in accordance with the organization’s privacy policies.
A survey by Olhar Digital, found that 95% of Brazilian companies keep in touch with customers via WhatsApp, and this is a reality that tends to grow. More than 600 million conversations between people and companies have been recorded by Meta, so it’s clear that large organizations see the application as the most efficient way to optimize engagement with consumers.
As WhatsApp Business grows across multiple industries, it is imperative that managers invest in technology to secure the exchange of sensitive information and data. To increase productivity and prevent security breaches and data leakage, tuvis offers compliance solutions for the largest instant messaging tool.
These technologies promote the archiving of interactions exchanged on WhatsApp through blob storage systems, CRMs, software responsible for analyzing customer relationships, optimizing profitability and storing large databases. The solution can also identify security threats and vulnerabilities, protecting the company from fraudulent activities, such as a Data Loss Prevention (DLP) system for WhatsApp.
With the right strategies, it is possible to maintain the quality and efficiency of services, evolve with digital transformations and achieve good results. Get to know the tuvis solutions and see how you can improve your business.