Consumers are increasingly immersed in the digital environment, using technological tools to search for product reviews, compare prices, discover new brands, and get support during their purchases. Faced with this immersion in cyberspace, companies must adopt intuitive platforms that accompany the customer’s journey from the first point of contact.
The use of technology not only increases brand visibility by reaching new audiences in the online environment, but also streamlines processes and improves service delivery, resulting in faster turnaround times. According to a survey conducted by Opinion Box in partnership with Dito, 86% of consumers believe that technology makes the buying process easier.
In addition, 80% of consumers say they use online research to evaluate the quality of products and services. However, despite the technological efficiencies, 72% expect personalized service that recognizes them as individuals with unique interests and needs.
This data highlights the transformative potential of digitization across industries, where technology is seen as a strategic tool that engages the entire organizational culture. According to McKinsey’s study, “Reinventing a company goes beyond protecting its operations,” companies that have undergone digital transformation see up to a 30% increase in efficiency and become five to ten times more agile than their competitors.
However, as digital systems integrate with services, managers face the challenge of ensuring continuous operations without compromising the security and credibility of the business. To meet customer expectations and increase profitability, it is essential to invest in improving e-commerce platforms and service channels.
One of the most effective strategies used by major brands is the use of messaging channels. In 2024, research by RD Station revealed that 70% of Brazilian companies use WhatsApp to attract and retain customers.
With specialized solutions such as those offered by tuvis, companies can extend the reach of their digital communications and guarantee secure interactions. Tuvis solutions allow messages to be archived in real time, giving teams a complete overview of the history of interactions with customers.
By integrating WhatsApp with CRM platforms, tuvis enables employees to quickly access the complete history of conversations directly in the application. This enables agile and personalized service, as well as valuable insights to improve service and optimize other operations.
As consumer habits become increasingly digital, the adoption of specialized technologies is essential for businesses to grow. Strengthen your company’s digital presence with secure and well-planned solutions.
