Technology plays a crucial role in various sectors such as education and retail. In the healthcare industry, digital systems have proven effective in optimizing the patient journey, from the first consultation to the delivery of medical tests and diagnoses.
A notable example is the startup HUNA, which developed an artificial intelligence capable of analyzing blood tests on a large scale, aiding in the early detection of breast cancer. However, beyond digitalization in surgical centers and clinics, the healthcare sector has been significantly impacted by the growing adoption of digital tools in public-facing services.
According to surveys conducted by tuvis, 82% of Brazilian patients use WhatsApp to communicate with their healthcare providers. Of these, 78% reported satisfaction and a preference for virtual communication. Simultaneously, a study by the British consulting firm Cello Health Insight, which interviewed 1,040 doctors in eight countries, including Brazil, revealed that 30% of doctors use WhatsApp to interact with colleagues, patients, and representatives from the pharmaceutical industry.
Although digital contact via messaging apps like WhatsApp is convenient, healthcare professionals caution that it does not replace in-person consultations. Instead, it serves as an agile and efficient support tool for patients.
The incorporation of technological platforms into the healthcare sector promotes more humane and inclusive care, benefiting especially people with disabilities or limited mobility, who face challenges in traveling to hospitals and laboratories. Therefore, healthcare institutions need appropriate technological support to ensure efficiency and safety during patient care.
To automate tasks without compromising the quality of interactions or exposing digital risks, tuvis has developed specific solutions for handling communications through messaging channels like WhatsApp. Through tuvis’ productivity systems, healthcare professionals can provide efficient and personalized care. This is made possible by integrating CRM systems and data storage, allowing the secure viewing and archiving of information shared during interactions.
To ensure the privacy of both institutions and patients, tuvis also implements a Data Loss Prevention (DLP) system in WhatsApp. This feature allows IT teams and leaders to block the sharing of sensitive terms, ensuring the security of information and the integrity of the organization.
By implementing these technologies for data archiving and security, hospital care teams will be able to offer more agile and accurate support via WhatsApp. Robust solutions like these help reduce the workload on professionals, freeing up more time for differentiated care focused on patient well-being.
