The digital world offers a multitude of tools that simplify and optimize our daily tasks, such as travel apps, e-commerce platforms and instant communication channels that push the boundaries of connectivity. Among these tools, WhatsApp stands out as the most important messaging app, leading the market in more than 61 countries, including Brazil.
With more than 2 billion active users, according to Datafolha’s research, the crescent of internet data traffic imposes the challenge of improving the platform’s privacy solutions. That allows users to better control who has access to their personal data, such as “online” status and “last seen at”.
WhatsApp Privacy: What does it do?
According to the WhatsApp Privacy Policy, the messaging platform collects data from four main areas: data provided by user, data collected automatically, information obtained from third parties and data shared by all Meta Group, such as profile photos, messages, contacts and email addresses.
However, in the messaging application, public privacy is mainly guaranteed by end-to-end encryption, which protects messages and calls from being intercepted, and by a series of settings that allow users to control what is shared and to whom the information is sent.
The Privacy Policy and Terms of Service guarantee that WhatsApp does not have access to message and audio content or photos sent via the platform. Thanks to the encryption implemented in the channel, only the sender and the recipient can access the content of the messages. In addition, the communication app does not collect the information on who the users are contacting.
WhatsApp privacy guarantees cybersecurity?
Like many other digital platforms, WhatsApp offers advanced security features. Users have the option to activate dual authentication, which strengthens the application’s security by requiring an additional code to access the platform, significantly reducing the vulnerability of the messaging channel.
Furthermore, in a corporate environment, WhatsApp is an essential tool to connect with partners and customers in an efficient way. However, privacy in corporate channels cannot be limited to simple settings, it is necessary to ensure that sensitive data exchanged in messages is not vulnerable to fraudulent activities.
In order to promote the use of this messaging channel and to guarantee privacy on WhatsApp, tuvis has developed a DLP (Data Loss Prevention) solution, to detect potential threats to businesses by monitoring and blocking the sharing of sensitive data, such as CPFs (taxfile numbers), addresses, and other personal information. This sophisticated feature prevents data leakage and allows security teams to detect and quickly resolve inappropriate data sharing, implementing policies against fines and penalties for the company.
With the right settings and adjustments/customizations, WhatsApp becomes a secure app for business and personal, use. Check out the tuvis solutions and learn more about how the use of messaging apps can benefit your company’s online presence.
