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Email, websites, phones, apps, or WhatsApp. We talk a lot about having multiple channels for customer relationships and communications, but have we talked about the importance of integrating these channels? Moreover, the need to integrate CRM with them? The success of the customer experience, whether a company or private individual, depends on being present throughout …

The importance of integrating into customer communication channels Leia mais »

Anyone who works in marketing and sales knows the importance of monitoring the performance of the strategies. After all, figuring out what works best for your business means increasing conversions and profit margin. The NPS, or Net Promoter Score, is one of the main indicators of customer satisfaction. In this article we will explain what …

Whats is Net Promoter Score and why this number is important for your business? Leia mais »

The CSAT or Customer Satisfaction Score is a key metric for the sales industry. After all, the indicators in this area are fundamental to understand what is working in the strategy, to discover what needs to be improved, and also to offer training and qualification to optimize interactions with your audience. Below you will find …

What is Customer Satisfaction Score (CSAT) and how important is this number Leia mais »

Businesses have deployed chatbots for years, but changing consumer needs and demands are making most bots a thing of the past, particularly for customer experience departments. 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. The pressure on companies to deliver personalized interactions is huge but the …

Personalization Key to Unlocking the Potential of Messaging Platforms  Leia mais »

Does the customer really want to know about your products? In the middle of the information age people may be looking for different relationships with brands, and this is precisely why customer experience is gaining more and more visibility. In this way, the sales sector has developed new perspectives to ensure the success and also …

Whats is Customer Experience (CX) and why it is so important for you and your business? Leia mais »