WhatsApp is not just a platform; it is a cultural phenomenon that unifies Latin America digitally. By connecting people, brands, and businesses, it is uniquely shaping the business landscape and everyday interactions. As the world moves into a new era of communication, Latin America is at the forefront, led by a tool that has become more than an app: it is a catalyst for change, transforming the way we live, and do business.
WhatsApp’s dominance in Latin America: impressive numbers
The statistic is revealing: 147 million people in Brazil use WhatsApp regularly, which accounts for 99% of Brazilians online.
The numbers extend throughout the region: in the third quarter of 2022, WhatsApp consolidated its position as the most-used social network in Latin America. And Brazil topped the list, with 93.4% of its online population engaged in the app.
WhatsApp and business: a symbiotic relationship
In the business world, WhatsApp’s influence is even more profound. For 68% of users, it’s the easiest way to connect with companies. This means of communication has become a two-way street, as brands also find WhatsApp an effective platform to connect with their audiences.
According to the August 2022 Panorama Mobile Time/Opinion Box report, 81% of WhatsApp users communicate with brands through the app. This is a significant change in the way companies connect with their consumers, enjoying the convenience offered by the platform.
The Sales Revolution: WhatsApp as a business tool
Yanir Calisar, Founder and CEO of Tuvis, points to the sales revolution driven by WhatsApp: “If you think about it, salespeople are frustrated with CRM. They want to do business when they’re sitting down and talking to customers. They then need to log in to Salesforce and have two screens open: WhatsApp, where they do business, and Salesforce, where they have to update data manually – that’s absurd. It doesn’t make any sense.”
He stresses that while in Israel a lot is done through WhatsApp, in Latin America, they are done ONLY through WhatsApp. This observation highlights the enormous importance of the platform in the region.
This stress suffered by salespeople is being relieved by Tuvis. The effective integration of WhatsApp and tools such as Salesforce opens the door to a new era of sales efficiency, with a focus on the business itself, not digital red tape.
In this scenario of digital transformation and revolution in business interactions, WhatsApp emerges as a protagonist in Latin America. Be part of this revolution and find out how to boost your business. Schedule a free demo with Tuvis now, and take the next step towards getting the results that matter to your business.