WhatsApp

How to use WhatsApp smartly and avoid being banned 

WhatsApp has established itself as one of the world’s leading messaging platforms, with more than two billion users. It is estimated that in Brazil, more than 120 million people use the instant messaging app, including WhatsApp Business, used in the corporate environment. In companies, the app enables direct, instant communication with customers, employees, and business …

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WhatsApp for Black Friday: how to take advantage of the app’s full potential to sell a lot at the end of the year

Black Friday is one of the most anticipated shopping events of the year, in numerous countries. The traditional North American date always takes place in November, right after Thanksgiving, opening the shopping season for Christmas. In Brazil, it is no different. On this occasion, retailers release special promotions and discounts to attract the public’s attention …

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Whatsapp + Finance could equal potential fines or an unprecedented opportunity

How much does using WhatsApp cost? While the average user would rightly answer free, JP Morgan employees could just as well reply “$200 million,” the amount the company was fined for employee WhatsApp use. That fine brought a very important question to the forefront of finance and business: how can financial institutions incorporate WhatsApp – …

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A new era is coming: The Business Messaging Era

The Business Messaging Era is an essential concept for businesses looking to maintain competitiveness, especially in the long term, as it’s rapidly being embraced by millions of consumers across dozens of markets globally. Understanding consumer purchases via WhatsApp is a key aspect of the Business Messaging Era and the platform, alongside others, can be used …

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WhatsApp vs WhatsApp Business: What’s the Difference?

It is indisputable that today, WhatsApp is the most popular messaging application in the world. With more than 2 billion users in 180 countries, the platform transmits about 100 billion messages every day.   With WhatsApp’s steady global growth and influence, brands wanted to use the application to reach their customers and understand them better. …

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CRM: the tool that can transform your business

It is an indisputable fact that the customer is the soul of every business.   Whether B2B, B2C, retail, wholesale, e-commerce, an SME, or even a multinational, without customers there would be no companies. Consumer behaviors, preferences, and interests are vital for brands to understand in order to effectively develop products and services that meet …

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