Carolina Maffezzolli, Marketing Director – Great Place to Work
Transforming companies into excellent places to work is the mission of Great Place to Work, a consultancy that, for 25 years, has been a global authority when it comes to the job market. With its methodology present in more than 90 countries around the world, Great Place to Work believes in the importance of transforming and building healthy and inclusive work environments for all.
The Challenge
That excellence begins with their own operations, which require personalized contact and excellent attentiveness when serving the 10,000+ companies in its portfolio.
The solution
To achieve a level of personalization and responsiveness that best reflects the brand itself and delights customers Great Place to Work invested in technology developed by tuvis. Their goal: to transform the day-to-day customer service while also improving the prospecting process for potential customers.
By integrating the individual WhatsApp of the teams of consultants with Salesforce, the CRM platform used by Great Place to Work, the company became far more agile by automating previously time-consuming manual processes. Following the sales success and rave reviews from customers, messaging platforms are now GPTW’s official contact channel with its customers and prospects.
With the arrival of tuvis, GPTW saw its consultants become much more agile: “Before tuvis, it was a herculean challenge simply to integrate contacts. We manually selected each contact, added the contact on our cell phone, and only then could we open WhatsApp and start the conversation.
Tuvis has made our day-to-day a lot easier because we can take any action in a click, from starting the conversation to leveraging past conversations to provide the perfect personalized experience
Thais Pio
Account Executive – Great Place to Work
In just one year of partnership with tuvis, the company recorded substantial time reductions throughout the sales process. “With tuvis, each consultant saved around an hour a day, a major impact that is immense when considering the thousands of employees in our organization. Before, they spent a great deal of time with operational activities related to activity records and, today, they use it on more valuable activities such as follow-ups, customer conversations, and product demonstrations”, says Caroline Maffezzolli, Marketing Director at Great Place to Work.
With fewer manual tasks, Great Place to Work consultants began to dedicate even more time to their sales, a move that has had a great impact on the business. The company recorded an 80% growth in sales in just one year.
There was a major impact on the revenue generated. Last year, we grew 80% in relation to the compared sales of the previous year. Double-digit growth is espectable, but to have that level of growth is a big deal and something that is clearly driven by tuvis. We like to describe it as BT and AT – before tuvis and after tuvis
Carolina Maffezzolli
Director – Great Place to Work
Through tuvis, Great Place to Work managers also began to see more than just the list of prospects, but also to understand their potential customers in depth. With an accurate reading of the data and information provided by the tuvis platform, decision-making in relation to each client becomes much more strategic and assertive.
“Before, we didn’t have this visibility, so we didn’t know exactly what was happening, how many leads they were able to talk to, how many messages were exchanged. With tuvis everything is recorded in Salesforce providing us with real-time understanding of which customers have already been approached and which ones need to be approached,” concludes Carolina.
All on a single screen. With a single click.
This is tuvis.
