Discover what is mobile marketing


Today, consumers are increasingly online, but in addition, they probably use their smartphone more and more. The growth of Internet accesses via cell phone has grown a lot in the last decade, further driving new consumer behavior, especially after the pandemic. Mobile marketing is one of the marketing strategies that helps taking advantage of this trend.

If you have ever wondered how to take advantage of this opportunity or even how to implement mobile marketing to boost your sales, then read on. In this article we will talk about the concept of this strategy, what benefits your company can gain by implementing mobile marketing, and will also offer tips to apply now!


What is mobile marketing and how does it help sales?

Mobile marketing is the set of strategies focused on attracting, influencing, converting, interacting, and relating to the audience through mobile devices. Although smartphones are the most well-known gadgets, there are other items such as tablets, smartwatches, portable consoles, ultrabooks, and netbooks.

Among the actions used in a mobile marketing strategy, also known as mobile marketing, we can highlight the personalization of messages according to the user or his geographic location. It is also common to bet on the development of own applications for mobile devices, notifications, and strategies in social networks such as WhatsApp messages.

What are the advantages of using Mobile Marketing strategies?

If you like the idea of working with marketing for mobile devices, then find out the benefits of implementing this strategy:

  • greater proximity to the brand – with the use of the company’s own applications, it is possible to improve the relationship with the audience;
  • message personalization – sending commercial messages tailored according to information collected about the user;
  • market trend – m-commerce, or mobile commerce, was responsible for 53% of the e-commerce sales in the country in 2021;
  • agility – exchanging messages via WhatsApp is much more dynamic than sending and receiving emails, for example. With mobile marketing it is possible to have more efficiency in the exchange of messages with the audience.


How to apply mobile marketing to boost e-commerce sales?

Mobile marketing has very complex processes such as application development, however, there are also simple solutions that improve your brand’s positioning with the audience. Here are the main trends.

WhatsApp Messaging

There are many actions to increase sales with WhatsApp and this can be the initial step to work with mobile marketing. Use an account on the app, define your service hours, and take advantage of this platform that allows a proximity with the audience, increasing the chances of conversion.

Location-Based Strategies

By respecting the Brazilian General Data Privacy Law – LGPD rules, you can develop a marketing plan with many interactions based on the location of your audience. You can target promotions tailored to certain regions, use local vocabulary and expressions, and tune in more quickly to your ideal customer.

Application development

Applications are another interesting way of applying mobile marketing. With them you create a closer relationship with your audience, you can use push notifications, and have a channel to advertise your offers and promotions. However, before developing a company app, it is important to understand the public and know if this would be a really useful marketing strategy for your business.

Did you like to learn more about mobile marketing? As you may have observed, mobile marketing is an important strategy for boosting results in e-commerce, but it is also important for sales in a wide variety of niche markets. WhatsApp is a trend that has become more popular among marketing strategies in this area because of successful media results.

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97% believe that digital transformation is a priority for their business

Strategic Priority: Banks plan to invest R$ 47,4 billion in cybersecurity in 2024.

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